Ehsan Tarighat
The Narrative Business
2024
How to turn the messy reality of a company into a story that customers and teams can actually feel.
5,000
Employees aligned
15+
Markets reached
3×
Culture book reissued
The Story Behind the Strategy
Business Storyteller Podcast
Why most brand strategies fail before they leave the boardroom — and what to do instead.
Books
Four titles written or translated — on storytelling, marketing, and ideas worth carrying for more than a season.
See the books"Every company has a story. Few can tell it."
Five thousand people, one story.
We built a narrative spine — a culture book, internal launches, narrative-led offsites, C-level story decks — that gave teams something to point at, argue with, and own.
Strategy & Storytelling
Brand and messaging strategy, story-led content, campaigns, culture and internal comms. The work that turns a company into a story it can actually tell.
See how I workPodcasts
Multiple shows I host on storytelling, business, and the long-form ideas that don't fit anywhere else. Plus production for brands and creators who want shows that compound.
Listen + collaborateEhsan Tarighat
Business Storyteller
for brands that have outgrown their elevator pitch.
For twelve years I've helped corporations, founders, and operators turn the messy reality of a business — strategy, product, data, culture — into narratives their customers and teams can actually feel. Engineering and business backgrounds, marketing instincts, storyteller's ear. Based in Tashkent, working across tech, fintech, and e-commerce in MENA and CIS.
Free. No deck. Useful even if we don't end up working together.
The Work
Three pillars. One through-line: story.